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SEO Terms: T-Z

Title tag: The title tag is displayed at the top of the browser window on the blue bar and is paid special attention to by search engines. In fact often the title tag is displayed in the search results and thus need to paid keen attention by websites.

Traffic: is the number of Internet users accessing and viewing a website.

URL: URL or Uniform Resource Locator is also often called the address of a website. A URL can provide the location of a web page, an e-mail address, a FTP server file, etc.

Unique visitors: This is a count of the number of people who have accessed the website. The 'user session metric' doesn't provide accurate number of unique visitors as a single unique visitor can create multiple user sessions.

User session: A user session is when an Internet user accesses a website for a while and then exits it. In a single user session any number of web pages may be viewed. Generally a user session is considered finished after 30 minutes of inactivity. It is determined by IP address or cookie.

Visibility: Visibility is a description of how well placed a web site is on search engines for significant keyword searches.

Visit: A user session is also called a visit.

Web browser: A web browser is the software installed on an Internet user's computer to view web pages. Some popular web browsers include Microsoft Internet Explorer and Netscape.

Web Standards: Web standards require content to be separate from presentation. Web standards websites tend to do better on search engines as they are coded properly.

XML: XML or Extensive Markup Language is a scripting language that is characterized by the fact the programmers can define the properties of the page.

Yahoo!: Yahoo is one of the oldest directories on the internet and is also one of the top three search engines.