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SEO Terminology: N-P

Noframes tag: The Noframes tag is an option for non-framed HTML on a frameset page for old non-frames capable browsers and search engines. Placing keyword rich noframes tags is a good idea for a framed website. However the ideal option is to change the entire structure of the website. A framed website with a noframes tag is not search engine friendly.

Negative SEO: constitutes bringing down a page or website from SERPs.

On-theme: On theme is related to content that is specific to a certain topic.

Outbound links: These are links that direct the Internet user to another website.

Page title: The page title is displayed on the blue bar that is on the top of the browser, above functions such as 'Back' and 'Forward'. While it may go unnoticed by the user the page title is given a lot of importance by search engines. Many a time it is even displayed in search results. The words used in the page title must be carefully selected.

Pageviews: A page view is a banner ad or page viewed by an Internet user. It is also referred to as an impression.

Pagejacking: Pagejacking is the act of stealing content from a high ranking web page and placing it on one's own website in order to influence search engine results. This practice is frowned upon and discouraged. It can be termed as digital plagiarism .

PageRank: PageRank is a weighted link popularity used by Google. Not all links are treated as equals and links from high PageRank web pages help with a website's own PageRank. PageRank is scored from 0 to 10 with 10 being the best. With everything else remaining equal a high PageRank insures good performance on Google.

Paid inclusion: is the practice of paying a search engine to include a website's pages to the search engine index.

Paid placement: Paid placement is prominent placing of your listing by a search engine. It is also known as 'sponsored listings'.

Pay-per-click (PPC): Pay-per-click is a pricing model where payment is made on the basis of performance. So payment for banner ads and search listings needs to be made only for 'clickthroughs'.

Pay-for-performance: is a pricing model that is based on performance. And thus payment is made in accordance with the performance of the advertising. It is calculated on the basis of sales or some either criterion set to ascertain performance.

PDF: Portable Document Format or Adobe's PDF allows a file to remain and be viewed just the way it was created and does not depend on the computer and web browser software that is being used. It is usually used for files that are to be printed.

PHP: A popular web programming language PHP was created for web development and can be embedded into HTML. It is vastly popular because of its quick response time, good security and the fact that it is easy to learn. Over nine million websites or 24% of the internet uses PHP.

Pop Up: A pop up is a web page that displays in a new and smaller window rather than on the already active web browser. Pop ups are usually used for advertising, newsletter invitations and promotions.

Pull-down list: A pull down list is typically found on a web form where the user has to select from a list of items. The first item is often displayed in a box and to its right is an arrow, which, when clicked it opens the pull-down list. Search engines are unable to access pull-down lists and any information on it will not be indexed and will thus be a part of the invisible web.