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Search Engine Optimization Glossary by Alza Management Institute

Landing Page: The landing page is the page that an Internet user goes to by clicking on a banner ad or a search result listing.

Link Building: is the process of requesting webmasters of other web pages to link to your website. This is done to increase link popularity and to increase PageRank. Link building also includes directory submissions and press release syndication.

Link Popularity: is based on the number of other web pages that are linked to your web page; the more the number of linked pages the better the link popularity.

Links: may be text or graphics that when clicked take the Internet user to another website. Links are expressed as URLs.

Log File: is a record of all access to a web server. This includes date and time of access, filename accessed, user's IP address, referring web page, user's browser software and version, and cookie data.

Mod_rewrite: Mod rewrite is a part of apache servers that can rewrite requested URLs on the fly. As it supports an endless number of rules that in turn have unlimited attached rule conditions it is very flexible and an important URL manipulation mechanism. It can be used for internet users and for search engine friendly URLs. This increases the chance of the database driven website to be indexed.

Mirror: Static HTML files that are a copy of a dynamic website or a set of web pages from it.

Machine-generated: These web pages are without much meaningful content and don't use software tools that auto-generate doorway pages.

Manual submitting: is done by hand and don't use an automated submission tool or service. It is appreciated by search engines.

Meta description: is the meta tag that describes the content of the page and is embedded in the HTML. It is about 12-20 words long and is a good chance of influencing the manner in which the web page is described in search results.

Meta keywords: is a meta tag that contains keywords pertaining to the web page content and is hidden in the HTML. It is now ignored by most search engines due to the abuse of meta keywords by search engine spammers. Only Inktomi still pays it attention.

Meta tags: These are basically meta information or information about information about the relevant page and are within the HTML. They cannot be viewed by internet users and are usually paid no attention to by search engines. The two important examples of meta tags are meta description and meta keywords.

Meta Search: A meta search is a consolidated single SERP that is got from search results from various sources.

Miserable Failure: This is an example of Google bombing where inbound links are abused and affect SERPs. In this case hyperlinks with the keyword phrase miserable failure were used.

Mousetrapping: Mousetrapping is when the 'Back' button of the web browser is rendered ineffective in websites where pagejacking has been done. The user finds it frustrating as he is unable to leave the website either because of appearance of repeated pop-up windows or the window cannot be closed. In other words, he is made a captive.

MSN: MSN refers to the Microsoft Network and also to its search engine.