Promoting Your Site to Increase Traffic

The main purpose of SEO is to make your site visible to search engines, thus leading to higher rankings in search results pages, which in turn brings more traffic to your site. And having more visitors (and above all buyers) is ultimately the goal in sites promotion. For truth's sake, SEO is one of the alternatives to promote your site and increase traffic -to accomplish the goal of getting high traffic and reaching your target audience, there are many other online and offline ways. They are not going to be explored in this tutorial but just keep in mind that search engines are not the only way to have visitors on your site, although they could be a preferable choice and a relatively simpler way to do it.

1 Submitting Your Site to Search Directories,
    forums and special sites

After finishing optimization of your new site, you now need to submit it to search engines. Generally, with search engines you don't have to perform any special task in order to get your site incorporated in their indices - they will come and find you. Well it is not confirmed when they will visit your site for the first time and at what periods they will visit it later but there is hardly any possible way to invite them. Sure, you can visit their Submit a Site pages in submit the URL of your new site but by doing this do not expect that they will hop to you the exact moment. What is more important is that even if you submit your URL, most search engines reserve the right to judge whether to crawl your site or not. Anyway, here are the URLs for submitting pages in the three major search engines: Google, MSN, and Yahoo.

In addition to search engines, you may also want that your site may be included in search directories as well. Although search directories also list sites that are appropriate for a given topic, they are different from search engines in several aspects. First, most of the search directories are maintained by humans and the sites in them are reviewed for relevancy after they have been submitted. Second, crawlers are not used by search directories to get URLs, so you are supposed to approach them and submit your site but once you do this, you can remain there forever and no more efforts on your side are essential. Some of the most popular search directories are DMOZ and Yahoo! (the directory, not the search engine itself) and here are the URLs of their submissions pages: DMOZ and Yahoo!.

Sometimes posting a link to your site in the right forums or unique sites can do miracles in terms of traffic. You need to find the forums and sites that are leaders in the fields which is of interest to you but generally even a simple search in Google or the other major search engines will recover their names. For instance, if you are a hardware freak, type "hardware forums" in the search box and in a second you will have a list of sites that are favorites to other hardware freaks. Then you need to check the sites one by one as some of them might not allow the posting of links to commercial sites. Posting into forums is more time-consuming than submitting to search engines but it could also be pretty gratifying.

2 Specialized Search Engines

Google, Yahoo!, and MSN are not the only search engines that exist, nor even are they the only general-purpose ones. There are many other general-purpose and specialized search engines and some of them can be really useful for attaining your target audience. You just can't imagine for how many niches expert search engines exist - from law, to radio stations, to educational one! Some of them are actually huge sites that gather Webwide resources on a particular topic but almost all of them have sections for submitting links to external sites of interest. So, after you find the specialized search engines in your niche go to their site and submit your URL - this could prove more traffic worthy than pushy to get to the top of Google.

3 Paid Ads and Submissions

Some other alternatives to search engines have been mentioned before - forums, specialized sites and search engines, search directories - but if you wish that your site will be noticed, you can always route to paid ads and submissions. Fast and guaranteed way to appear in search results are paid listings and most of the major search engines accept payment to put your URL in the Paid Links section for keywords of interest to you but you must keep in mind that users generally trust the normal links rather than the paid links - in a sense it seems that you are bribing the search engine to place you where you are unable to get on your own, so think twice about the pros and cons of paying in order to get listed.

PROMOTIVE STEP IN YOUR SITE:

1. SEARCH ENGINE AND DIRECTORY SUBMISSION

2. KEYWORD RESEACH AND DENSITY ANALYSIS

3. ON PAGE OPTIMIZATION AND CONTENT OPTIMIZATION

4. ARTICLE SUBMISSION & EXCHANGE

5. CONTENT EXCHANGE

6. CLASSIFIED SUBMISSION

7. SOCIAL BOOK MARKING

8. BLOG AND FORUMS MANAGEMENT

9. BACKWARD LINKS & KEYWORD RANKING REPORT FOR VARIOUS SE

10. ADWORD AND ADSENSE CAMPAIGN MANAGEMENT

11. OFF PAGE OPTIMIZATION THAT INCLUDE

1. LINK BUILDING
2. LINK SUBMISSION
3. LINK EXCHANGE
4. BANNER EXCHANGE